Did you know that your subscribers play a significant role in your ability to get your emails delivered to the inbox?
The Internet Service Providers (ISP’s) decide whether or not to accept your email based on your sending reputation. A component of what the likes of Yahoo, AOL, Hotmail and the others look at in determining your sending reputation is what your subscribers think of you. And that opinion is made up of multiple factors.
- Do they know you?
- Are they expecting to receive messages from you?
- Are they engaged with the content?
- Do they care about or want this email at all?
If the subscriber doesn’t care about your mail, then chances are your open rates and click rates are very low. And that means your mail is more likely to go to the junk or bulk folder. If the subscribers don’t want the mail (unsolicited or irrelevant) they’re going to report it as spam. When an ISP gets too many of those “this is spam” reports about your mail, they’re going to block it or filter it.
1 response so far ↓
William James // October 28, 2008 at 3:38 pm |
Establishing a reputation is more than just buying a new IP address. You need to first “break in” that IP address to establish it’s reputation. Sending 100′ of thousands of emails on the first day is inviting disaster. ISP’s will probably treat that as spam and your emails will not hit the in boxes.