Remember when you first ventured into email marketing and selected that entry-level ESP (email service provider)? At the time, it was all you needed for your basic email marketing. Fast forward a few years and now your list has grown, and you have expanded your email marketing horizon. You are think about upgrading, but how do you know when it’s time? Here are a short check list to see if you have outgrown your current ESP:
- You need to segment your list for targeted email sends
- API integration
- To integrate to SalesForce.com, MSCRM, Omniture or another CRM or a web analytics tool
- More sophisticated reporting
- You need better metrics on delivery of emails
- Your organization has a eCommerce site and you are wanting to send confirmation emails
- Drip marketing
- Better delivery metrics because your list has grown in quantity
