If you are a smart business leader, you will listen to your marketing executives and keep on marketing during this down turn in the economy. Marketing dollars are going to be looked at very closely to ensure that the spends are measurable. Analysts are beginning to report that dollars are shifting to channel like emails that are very efficient. According to the DMA in 2008, email still is the highest ROI channel and is earning nearly $45 + ROI for every dollar invested.
Smart Marketing Today
November 8, 2008 · 1 Comment
Categories: Email Marketing · Marketing
Tagged: DMA, email ROI
