ExactTarget has just published a whitepaper on marketing during the recession. Below are some of the highlights. I would suggest that you visit their website to download the document.
Today we are in the middle of a weakening global economy and many companies that are struggling to make the numbers are reverting to what they know: cost-cutting across the board and that includes marketing budgets. The ExactTarget “Executive Alert” provides marketers with a list of top email marketing best practices that they can easily share with their executive team to help them understand the critical role played by email in facilitating sales and maintaining strong customer relationships. This document is well worth the time to read. It can help you to position email within your organization to succeed both now and in the future. Some of the email truths include:
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Email is Everywhere
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Email is Cost-Effective
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Email is Profitable
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Email Demands Permission
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Email is Personal
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Email is Immediate
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Email is Mobile
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Email is Flexible
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Email is Measurable
