Entries from April 2009
Today, creating great emails that sell is not rocket science. It’s based between getting your emails get opened and read and those that get deleted right away. This reflects what your reader wants to learn about. Here are a few tips for creating emails that sell:
- Know why your customers buy – Always ask yourself why customer buy from me rather than someone else. Create a great subject line – Remember that the subject line is the key to getting email opened.
- Speak the language of your customer in the email – Talk directly to the person not to the computer screen.
- Give them a reason to buy – Provide facts abut your product offer and knowing why they buy can help.
- Create a strong call to action – Have a sense of urgency to click to buy. Make sure the links work and that your landing page does not confuse the customer.
Categories: Email Marketing · Marketing
Tagged: agency, deliverability, Email Marketing, email ROI, one to one marketing
If you really want to leave an impression with your prospect, word of mouth (WOM) marketing can be more effective than direct mail, newsletter or coupons in winning new customers. What do you do when you need to hire a contractor or choose a family vacation spot? Chances are you made those decisions solely based on an endorsement from a trusted friend. If you’re not already using the power of WOM marketing to enhance your business, you may be missing out. Here are a few tips on how to get your customers to start talking about you.
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Reach out to customers. Do something unexpected like writing thank-you notes to a dozen customers. Not only will they appreciate the gesture, they’ll remember it the next time someone asks about the product or service you provide.
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Ask them to try your product.
If you want consumers to talk about your product, ask them to try and then to tell others about it. This is an effective way to build excitement and genuine recommendations.
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Find ways to make your customers feel like company insiders.
Involve them, ask their opinion and then listen. Make them feel like their feedback and opinion matters. Create a list that shares with them upcoming events, product or specials that are coming up.
Leveraging your customers to talk about you is one of the best ways to get your message across. Ask for the referral.
Categories: Email Marketing · email delivery
Tagged: Email Marketing, one to one marketing, skip o'neill, subject lines
Here is an interesting statistic from MarketSherpa as it relates to email delivery rates: 30% of practicing marketers don’t take the time to figure out their actual rate of delivery.
- MarketingSherpa “Email Marketing Benchmark” 2008
Categories: Email Marketing · email delivery
Tagged: deliverability, Email Marketing, one to one marketing, skip o'neill
When the economy is unstable, like it is today, your first reaction might be to cut back on your marketing efforts until things turn around. That approach is backwards, right now there’s no better time to market, especially email market. Here are a few things to remember before you start cutting back your marketing dollars.
The economy will improve. Launching an email initiative not only helps maintain momentum, but it is likely to leave a lasting impression on your prospect and customer that you are still “going strong”.
Invest in your brand. You have an opportunity to win market share from your competitors during a downturn. With many businesses cutting their marketing budgets and pulling out of the media, this can be your time to be heard without all of the noise from your competitors.
Market to those who already know you. It’s easy to get caught up in wanting to increase your customer base, however when times are tough customers are more likely to turn to a trusted source. Market and talk to your current clients and ask them what they need from you. It is easier to win busiiness from existing clients than it is to win new clients.
Categories: email delivery
Tagged: CAN-Spam Act, Email Marketing, ExactTarget Email
