According to an EEC study, about 50% of all consumers have turned off “images” in their email inbox. This statistic shows that marketers need to make sure they are using text effectively to compliment their images, within their email marketing content. Having text with a call to action or targeted offer will encourage the reader to allow images to be displayed within their email which will also register as an email open if you use email open tracking.
Recommendations:
- Use a good mix of text and images, don’t include your text within the images.
- Trial sending your emails with embedded images rather than linked
- Use alt tags for your images where appropriate.
If you keep these tips in mind when creating your next marketing email, you might get a better response rate.
