When looking for an ESP, delivery of your emails should be your #1 criteria. If is not, then you are probably missing out on revenues. Take a look at this scenario, XYZ company is using a low-end ESP and is getting an “inbox” delivery rate of 80% . Their average conversion rate is 3%. They have 500,000 names on their in-house email list. With a delivery rate of 80%, only 400,000 subscribers get the emails. That means 100,000 people do not get promotional emails from XYZ. At a conversion rate of 3%, that’s 3,000 people not having the chance to make the purchase. If an average sale is $60, that’s $180,000 in revenue XYZ misses out on due to poor email deliverability due to the wrong ESP. Consider your ESP wisely.
Email Delivery
October 23, 2009 · 4 Comments
Categories: Email Marketing
Tagged: deliverability, delivery rates, email delivery, Email Marketing, email ROI, engaged subscribers., one to one marketing, skip o'neill
4 responses so far ↓
Email Marketing – email marketing prices | Hyper Affiliate Blog // November 7, 2009 at 9:27 pm |
[...] Email Delivery « Skip O'Neill â Email Marketing Guide23 Oct 2009 by skiponeill They have 500000 names on their in-house email list. With a delivery rate of 80%, only 400000 subscribers get the emails. That means 100000 people do not get promotional emails from XYZ. At a conversion rate of 3%, that's 3000 people … [...]
Email Delivery « Skip O'Neill – Email Marketing Guide : Twenty6Red Media // November 7, 2009 at 9:44 pm |
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Email Delivery « Skip O'Neill – Email Marketing Guide | Email Marketing, Content Management & SEO Marketing at PennyMarketing.com // November 7, 2009 at 11:46 pm |
[...] the article here: Email Delivery « Skip O'Neill – Email Marketing Guide Tags: conversion-rate, delivery-rate, not-get, their-in-house, xyz This entry was posted on [...]
Hartono // November 8, 2009 at 10:32 am |
nice info